Case Studies
Discover Tshwane Website Development
Enhancing Tshwane’s Digital Footprint
In August 2020, the Tshwane Economic Development Agency (TEDA) appointed Retrolex to develop a comprehensive destination marketing strategy, highlighted by a brand new website for Discover Tshwane. This case study explores how Retrolex conceptualized, designed, and developed the Discover Tshwane website to serve as the official tourism resource for the City of Tshwane, South Africa.
CAMPAIGN OBJECTIVES
Create an engaging and informative online resource to attract tourists to Tshwane.
Develop a distinctive brand logo and identity for Destination Tshwane.
Showcase Tshwane’s key business sectors and investment opportunities.
Provide a platform for local businesses and events to promote their offerings.
EXECUTION: A Comprehensive Digital Solution
To achieve these objectives, Retrolex delivered an integrated marketing and web development solution, which included:
Website Development
- Designed and developed a complete new website from scratch, integrating a user-friendly content management system (CMS).
- Created key features, including profiles of tourist destinations, a business and events portal, and an investment profile section.
- Incorporated a pop-up feature inviting visitors to download the Discover Tshwane Travel Guide.
- Hyperlinked to top-rated tour guides and travel deals based in Tshwane.
- Integrated a revised image gallery showcasing tourism attractions, business segments, and Meetings, Incentives, Conferences, and Exhibitions (MICE) offerings.
Brand Development
- Developed a brand logo for Destination Tshwane through focus groups, strategic planning, and creative design.
- Conceptualised a differentiating brand campaign to enhance the brand story across print, outdoor, and digital platforms.
Content Creation
- Researched, wrote, and created engaging content pieces for the website blog.
- Developed four destination video assets and three interview-style video assets, along with a photoshoot of the executive team.
Key Milestones Achieved
- Launched the Discover Tshwane Website
- Successfully delivered all elements within deadlines and at very high levels of quality.
SERVICES RENDERED BY RETROLEX
Brand Communications
Creative Services
Digital Services
Building a state-of-the-art website with a user-friendly CMS.
Production Services
RESULTS: Elevating Tshwane’s Tourism Profile
The execution of the Discover Tshwane project yielded impressive results:
Enhanced Online Presence
The new website provided a user-friendly and visually appealing platform for potential tourists to explore Tshwane’s attractions and plan their visits.
Comprehensive Resource Hub
The site successfully integrated key features such as destination profiles, business and events listings, and investment information, providing a one-stop resource for visitors.
Increased Brand Awareness
The development of a distinctive brand logo and identity reinforced Tshwane’s position as a premier destination for tourism, investment, and business events.
CONCLUSION: Transforming Tshwane’s Tourism Landscape
The development of the Discover Tshwane website marks a significant milestone in promoting Tshwane as a vibrant and attractive destination for tourism and investment. By leveraging innovative digital solutions, Retrolex has successfully created a powerful platform to attract visitors, support local businesses, and enhance Tshwane’s global appeal.
This case study exemplifies Retrolex’s commitment to delivering high-quality, impactful solutions that drive tangible results for our clients.