Case Studies
Bidvest Bank Internal Campaigns and Events
Strengthening Bidvest Bank’s Internal Culture
In 2023, Retrolex was appointed as the marketing agency for Bidvest Bank, tasked with executing internal campaigns and events across the bank’s head office and regional offices nationwide. This case study highlights how Retrolex delivered creative and impactful solutions to foster employee engagement and align with Bidvest Bank’s vision for growth.
CAMPAIGN OBJECTIVES
Inspire and motivate employees through engaging internal campaigns.
Foster alignment with Bidvest Bank’s vision and values.
Strengthen employee morale and create excitement for the bank’s future.
Successfully execute events that celebrate milestones and achievements.
Creative Campaigns and Events
Activation Campaigns Completed
- Bidvest Bank Payspace Launch – Promoting the bank’s new payroll system.
- Bidvest Bank Product Roadshow – Showcasing new product offerings to employees.
- BidCommunity Launch – Introducing an employee engagement platform.
- Bidvest Bank CARES – Highlighting corporate social responsibility initiatives.
- Bidvest Bank Umhlanga Branch Opening – Celebrating a key milestone in regional expansion.
Events Executed
- Bidvest Bank Top Flame Awards – Recognising top-performing employees.
- Bidvest Bank Imbizo 2023 & 2024 – Bi-annual gatherings to inspire employees across all levels.
- Mmamollo Women’s Day Breakfast 2023 – Celebrating women in leadership.
- Heritage Day Flame Fest – Honouring South Africa’s cultural diversity.
- She Speaks Women’s Day Event – Empowering women within the organisation.
- 2025 Christmas Party – Bringing employees together for year-end celebrations.
Highlight: Bidvest Bank Imbizo 2023
Brief (The Challenge)
The Bidvest Bank Imbizo is a bi-annual event designed to bring together employees from across the country under one roof. The challenge was to conceptualise an inspiring themed event that aligns with the bank’s vision while boosting morale and fostering excitement for the future.
Insight
Building on the success of previous years, the event needed to reflect EXCO’s vision of inspiring employees to excel in the new financial year.
Target Audience
All Bidvest Bank employees across all levels.
Idea: Ignite the Future
In line with Bidvest Bank’s internal mantra, “Ignite the Fire,” Retrolex conceptualised a forward-looking theme: “Ignite the Future.” This theme aimed to inspire employees to embrace innovation, collaboration, and excellence.
Execution
- Venue: Hosted at Il Grande Lounge, Monte Casino, providing a VIP cinema experience.
- Branding: Curated branded touchpoints throughout the venue for a cohesive experience.
- Activities: Delivered a fully immersive event experience that included presentations, entertainment, and networking opportunities.
RESULTS: Driving Employee Engagement
The campaigns and events delivered by Retrolex achieved significant outcomes:
Enhanced Employee Morale
The creative execution of campaigns like “Ignite the Future” inspired employees and fostered excitement about Bidvest Bank’s direction.
Stronger Brand Alignment
Internal campaigns reinforced Bidvest Bank’s vision, values, and commitment to its employees.
Successful Events
The bi-annual Imbizo brought together employees from across South Africa, creating a sense of unity and shared purpose.
SERVICES RENDERED BY RETROLEX
Brand Communications
Advertising Strategy
Creative Services
Digital Services
Managing digital content for campaigns.
Events & Activations
Production Services
CONCLUSION: Igniting Employee Engagement at Bidvest Bank
Retrolex successfully partnered with Bidvest Bank to deliver creative internal campaigns and events that aligned with the bank’s vision while fostering employee engagement across all levels. Through innovative ideas like “Ignite the Future” at the Imbizo, Retrolex demonstrated its ability to inspire teams and drive organisational success.
This case study highlights Retrolex’s expertise in delivering impactful internal marketing solutions that resonate with stakeholders while achieving strategic goals.