Task – reposition brand, renewed IMC, relook all marketing efforts from messaging, channels to art direction
Outcomes – revived brand presence & engagement, greater relevance through unique media...
Task – to develop stand-out brand for event, talk and engagement factor, and implement a TTL IMC.
Outcomes – over R10bn investment pledge value, #TTIS2019 trended on...
Task – create a unique, stand-out, differentiated and localised roll-out campaign for a free wi-fi service.
Outcomes – grew unique user base from 400 000 to 2...